Mauna Loa® Unlocks Functional Plant Power with Brand Elevation and Introduces First and Only Macadamia Milk Dairy-Free Ice Cream in to Market 

Mauna Loa® Unlocks Functional Plant Power with Brand Elevation and Introduces First and Only Macadamia Milk Dairy-Free Ice Cream in to Market 

The iconic,Hawaii-based brands new look and original innovation further fuels its category leadership as the #1 macadamia nut brand and fulfills desires from health-conscious consumers seeking well-rounded, plant-based nutrition without compromising taste. 

 

KEAʻAU, HAWAII,Jan.2, 2021 – MaunaLoa®, the global leader of macadamia nut products for more than70years, announced today the official rollout of its design rebrand and elevation to further showcase itsHawaii roots, while bringing continued innovation to the category and delivering on the needs of todays health-conscious consumer. In doing so, Mauna Loa also celebrates the launch of its newest line: The first and onlymacadamiamilk-basedfrozendessert, adding to its alreadynationallydistributed dry-roasted flavored macadamia nuts and chocolate-coveredmacadamia nuts.   

 

With the opportunity to establish Mauna Loa asHawaiis wellness brand, both on theIslandsand on the mainland, were excited to be the first to bring our mightymacadamia to the frozen dessert segment,” shared Ed Schultz, President and CEO of Hawaiian Host Group — Mauna Loas parent company. “When wetrialledour dairy-free ice cream with consumers, they were most excited about its creaminess, which makes the perfect base for a plant-powered treat.”  

 

MaunaLoas new line ofmacadamia-milk,dairy-freeicecreamcomes in sixHawaii-inspired flavors: 

  • Rocky Road to Hanais a Hawaiian twist on the classic with a nod to the fabled, winding drive on the Eastside of Maui. Thinkcreamychocolate, vegan marshmallows and crunchy macadamias.
  • Vanilla Orchidoffers a delightful option for the classic flavor with a side ofaloha.
  • MangoLilikoiis a sweet and tart union of mango and passionfruit.
  • Kona Coffeeis premium Kona coffee in frozen form.
  • Vanilla Chocolate Chipoffersafun texture to a timeless flavor.
  • Chocolateis a plant-based take on the traditional flavor, made with premium cacao.

With a simple ingredient list, allice creamflavors areCertified Vegan, dairy-and-gluten free, andNon-GMOProject Verified, and will be rolling out into retailer freezers across the country, includingAlbertsons/Safeway(Seattle,Hawaii,NorCal, SoCal, TexasandNew Mexico),Sprouts nationwide,Whole Foods Market (Hawaii) and Longs Drugs (Hawaii),between now and February 2021.All six SKUs will also be available for purchase on MaunaLoa.comthisJanuary.   

 

The iconic hue of Mauna Loa Blue consumers have grown to love remains at the forefront of the brand’s design, and the landscapes featured in each package invite consumers in for a glimpse of the Islands’ beauty, as each illustration depicts locations throughout Hawai‘i that embody mana, meaning “force of nature” in Hawaiian.   

 

Were honored and excited to take Mauna Loa, a brand rooted in timeless Hawaiian values, into this next stage of life with a refreshed look and unique innovation to continue delivering on the evolving snacking needs and daily routines of our fans and their families,” said Danielle Laubenstein, Director of Global Brand & Innovation for Mauna Loa. As we embrace the modern evolution of our beloved brand, we remain committed to crafting the highest-quality and most-sustainable macadamia nut products, globally, setting Mauna Loa up to be a major player across various categories in the years to come.”  

 

Mauna Loas current line of flavored macadamias is also welcoming innovation, with the expansion of its unsalted macadamias and launch ofits latestvariety,Kiawe Smoked BBQ Macadamia Nuts,aperfect blend of tangy and smoky flavor for a snackable delight.   

 

With its core lineup of dry-roasted, flavored macadamias, Mauna Loa is a favorite for those who follow Keto and Paleo diets, as theyre naturally highinhealthyfats, lowincarbs, and have the best omega-3 to omega-6 ratio of any tree nut. Coinciding with other updates, the entire line has been reformulated, moving into healthier, sustainable macadamia oil and now boasts a Non-GMO Project Verification, as well as Cocoa Horizons certification for its products containing cocoa.   

 

About Mauna Loa®  

 

Beginningin 1949, beneath the shadow of Mauna Loa® volcano herself, theMaunaLoabrand began growing and roasting macadamias to produce a nutrient-dense nut with a buttery flavor and unique crunch. Since then, theHawaii-based company still roasts macadamias in its own manufacturing plant inKeaʻau, on the Big Island ofHawaii, and has created a wide variety of macadamia nut products, including aline offlavorednutsand a chocolate-covered nutsline. With a passionate team who embodies thealohaspirit, Mauna Loa continues to innovate with bold new products that harness the vibrant flavors and exquisite tastes ofHawaii. For more information on Mauna Loa, visitmaunaloa.com. 

 

About Hawaiian Host Group 

 

Hawaiian Host Group, parent company to Hawaiian Host® and Mauna Loa brands, is the leading manufacturer of premium chocolate and macadamia nut snacks. Renowned for providing an authentic chocolate and macadamia nut experience, the iconicHawaii company has been offering high-quality, delicious productsfrom fineconfectionerygifts to indulgent snacks, since 1927. Headquartered in Honolulu, Hawaiian Host Group produces a wide assortmentuniquepremium chocolate and macadamia nut snacksand distributes globally. For more information on Hawaiian Host Group, visit www.hawaiianhostgroup.com. 

 

*Sources: Grand View Research. Dairy-Free Ice Cream Market, Industry Report, 2019. 

 

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