In just a few hours, the Maui fires left a trail of tragedy and devastation, displacing thousands and taking the lives of far too many. As the fire retreated, the first responders emerged: the local community. In that same spirit of community, we’ve come together in an effort to launch 'Maui on My Mind,' a fundraiser t-shirt initiative by our friends at Passionfruit to provide immediate financial relief for the evolving needs on the ground.

100% of the net profits will be donated to the Kākoʻo Maui Fund by the Council for Native Hawaiian Advancement to provide aid to the local communities impacted by the Maui wildfires. 

T-Shirt available at hipassionfruit.com

With aloha from, Adish, Barragan, Brain Dead, Cactus Plant Flea Market, Combo, Hawthorne, Jacquemus, Kaiao Space, Luar, Mauna Loa, Moon Collective, No.808, passionfruit, Salvage Public, Sig Zane and Waialae Sportswear.

Mahalo to Moon Collective for hosting the sale through their platform and fulfillment center, Kapono Chung of Combo who designed the T-shirt, and last but not least Ben Perreira and Taylor Okata of Passionfruit for bringing us all together to help Maui rise.